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ARTICLES
Cybercafes: An Unpredictable Business
by Yank Elliott, IAHBE Staff Writer
On the surface, operating a cybercafé—sometimes called an Internet café—seems like an entrepreneur’s dream.
What could be easier than setting up a cluster of pay-by-the-hour public computer stations in some business setting where
a sufficient number of people without computers or Internet connections gather and would make providing such equipment
profitable? The going rate for using a computer in a cybercafé worldwide seems to be $2 to $5 USD per hour.
Users simply pay to use your computers and the money pours in, right? Actually, the answer is more like “maybe.”
This can be an unpredictable business; still, it’s well worth exploring............next
Where To Find Formal Training In Entrepreneurship
by Yank Elliott, MBA & IAHBE Staff Writer
Don’t try to find a job, MAKE A JOB!
That’s exactly what many business school students are doing all across the U.S.
Small businesses fuel the economy and are the greatest creator of new employment opportunities.
But this idea is often forgotten. Only in recent years have major
educational institutions realized the importance of small business.
There’s a new paradigm for business school graduates: only one in 11
will go to work with a Fortune 500 company. Nine out of 10 would rather work for themselves.
The demand for entrepreneurial training does not end with business school students.
Consider the millions of workers who absolutely hate their jobs or some aspect of it (such as several hours in
traffic every day)...........next
Marketing in a Tough Economy - Dos & Don'ts
by Arun Agrawal
Many businesses are facing new realities in the changed economic scenario—especially the small business.
Everyday you must be facing these problems:
- Sorry the budget has been cut down this year.
- Sorry the higher management has ordered to hold all new purchases.
- Sorry, this project has been postponed.
- Sorry, we want to buy only from reputed vendors.
Smaller business owners are at their wit's end. How do you retain your sales volume and margins?
Here are some Dos and Don'ts for you to survive these times as a small business:...........next
Costly Marketing Mistakes You Should Avoid
by Elizabeth H. Cottrell, IAHBE Staff Writer
Here at IAHBE, we believe in “accentuating the positive,” but
sometimes it’s important to know what NOT to do, especially when it
comes to spending your hard-earned marketing/promotion dollar. Many
small business start-ups fail because of poor use of capital. So
informing yourself about the pitfalls to avoid is vital if you want
to be one of the survivors!
Examples of bad advertising are all around you. Pay attention to
ads from other companies and notice the ones you like and the ones
you don’t like. Most savvy marketers have a “swipe file” where they
keep ads, newsletters, and marketing ideas from others to use as
models for their own business.
The following list of 10 Marketing Mistakes is subjective and the
order is not significant. Other authors will have their own list, so
take the time to peruse our resources below and take advantage of
the wealth of marketing information on the Internet.
...........next
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